Wella is one of the
world’s leading cosmetics suppliers. Founded in 1880, the company is
represented in over 150 countries.
This gives the beauty
specialist enterprise the market presence and customer partnership
necessary for success and growth onall the
relevant markets. Wella distributes manufactures and carries out research
around the globe, across all borders andregions.
Wella is a company
that carries out extensive research. The group’s tremendous growth is
primarily attributable to thecontinual
development and maintenance of its outstanding products. Wella researchers
discovered the revitalizing propertiesof natural raw
materials like Chitosan and fruit waxes, and adapted them to hair care.
Their first hair care product withliquid Keratin
molecules set new directions in hair care, and in the 50s, their
cream-based hair color 'Koleston' was the first to combine
hair coloring with hair care. The original perming device of the 30s was
also developed by Wella – and these arejust some of
the hair cosmetic milestones to spring from Wella’s labs.
Wella is
engaged in intensive research throughout the world to ensure that in an
ever-changing marketplace new products arequickly brought
to a marketable stage. Research investments tripled over the last decade.
Since 1962, Khandji
and Zahka company have been the sole distributors of Wella in Syria. For
the past 40 years, they have beenable not only
to gain the confidence of Wella Germany, but also that of local consumers
as well, for their reliabilityservices, and
professionalism. For more than 18 years, they have been manufacturing
Wella in Syria, under German supervisionand license.